Sugro launches loyalty rewards hub for wholesaler members

The wholesale buying group Sugro has teamed up with its e-commerce provider, b2b.store, to create the ability for members to place a new loyalty rewards hub on their b2b.store online-ordering app – encouraging customers to earn money off future purchases.

The scheme will run in partnership with Sugro suppliers, with rewards on offer for customers who accomplish different tasks associated with participating brands. Tasks will include purchasing a certain quantity of a particular product or a specific product range, taking photographic evidence to showcase compliance, or sharing an image of an in-store display for evidence of enhanced execution.

Sugro’s head office team devised the idea to roll out the e-loyalty reward and recognition capability to encourage more of their members to drive greater amounts of traffic to their e-commerce sites.

“Getting our wholesale members to embrace digital solutions and drive even more sales online is a key part of our strategy for growth, and we believe the new E-loyalty scheme will play a big role in this,” said Sugro’s Head of Commercial and Marketing, Yulia Petitt.

“We went to b2b.store with our idea, and together we’ve found a smart way to integrate this into our members’ current e-commerce platforms. We can’t wait to see the results we’ll generate from it.”

The e-loyalty reward and recognition scheme rollout is the latest in a long line of launches b2b.store has worked on with Sugro, including B2B WhatsApp Business API and B2B Open Banking modules.

“This is a real step forward for Sugro’s eCommerce offering and sets their wholesalers’ sites apart from others in a really clever way,” said b2b.store CEO Rob Mannion.

“When Sugro approached us with their idea a few months ago, we came up with a clear vision of how this would look, and we’re delighted with the final solution. This has the potential to be a win-win-win for retailers, wholesalers, buying group and suppliers alike.”