- Stockley's updates yesteryear classic 'Bonfire' confectionery
- Nostalgia triumphs again with traditional toffee
- Old-fashioned sweet-shop offerings making a comeback
The latest yesteryear treat rethought by Stockley’s is Treacle Toffee, otherwise known as Bonfire toffee, on account of its cult popularity during Victorian Guy Fawkes celebrations.
The re-emergence of this altogether more involving, adult-leaning treat with a rich, earthier taste ties in perfectly with Stockley’s ongoing commitment to giving fresh impetus to yesteryear, nostalgic classics with short yet instantly gettable ingredient decks.
“So many sweets these days offer an endless inventory of hard to decipher ingredients,” said Stockley’s spokesperson Andy Valentine. “We wanted to prioritise a close-knit huddle of yesteryear classics with a short, easy-to-comprehend ingredient decks. We also wanted to champion a range of unrushed, ‘me-time’ sweets heroes that would be savoured not devoured; unhurried cult favourites that could be shared amongst friends and family, bringing back memories of old-school sweet shops and newsagents with their never-enticing displays of full-to-brimming glass jars.”
Stockley’s has long spied the opportunity to tap into its 100-year-old start-up status for fine confectionery know-how to appeal to an older demographic looking to reconnect with its childhood, a back-history that includes every conceivable sweet shop hero from Lemon Sherbets and Chocolate Limes through to Pear Drops and Cola Cubes.
