STG rebrands Signature Dual as Signature Action

Scandinavian Tobacco Group UK said it will be transitioning Signature Dual brand to Signature Action from 1 January.

The company said the move will ensure consistency within its global brand portfolio.

“Sales of our newly re-named Signature Action brand have been growing steadily since launch, and we will be continuing to build on this momentum throughout 2021, not least through our field sales force who will be calling on as many independent retailers as possible to talk to them about it,” commented Alastair Williams, STG’s UK country director.

Launched in February this year, the Filter Cigarillos have since attracted a growing number of adult smokers with their peppermint click filter, Virginia blend tobacco and natural leaf wrapper.

“We are keen to stress that only the name of the product is changing and the cigar itself will remain the same. It still offers adult smokers the same smooth and enjoyable smoking experience and will continue to play an important role in our market leading Signature brand portfolio,” Williams added.