STG introduces new pack format for Signature Red Filter

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Scandinavian Tobacco Group UK has introduced a new pack format for its leading aromatic filter cigar Signature Red Filter.

The new pocket friendly sized pack comes with the low out of pocket price of just £5.79.

“We know consumers are increasingly looking for more compact and convenient formats so we anticipate this change will be well received, particularly at the new reduced price point,” Clara Maria Endresen, STG’s UK brand activation manager, said.

“The ‘Filter and Flavour’ segment and in particular vanilla, grew approximately 8 per cent between 2018-2020 so there is increasing demand for this type of cigar, and we recommend that retailers stock up to meet the expected demand.”

Signature Red Filter is currently the ninth best-selling cigar brand in the UK with an annual sales value of just under £8 million.