This summer retailers can add Starbucks Limited-Edition Frappuccino Toffee Honeycomb to their ready-to-drink (RTD) coffee offering. The delicious and creamy blend, with real honey has been launched to help retailers capitalise on the popularity RTD Coffee sub-category by keeping their offering fresh and exciting as consumers look for new ways to cool down this summer.
“Iced coffee is a relatively new category within soft drinks, but with its popularity continuing to soar, category leader Starbucks wants to ensure retailers make the most of this on trend and lucrative sub-category, by continuing to develop and launch relevant and exciting NPD such as Starbucks Limited-Edition Frappuccino Toffee Honeycomb," said Adam Hacking, Head of Beverages at Arla.
The latest addition to the Starbucks Frappuccino® chilled coffee range is inspired by a true Starbucks coffeehouse original, a chilled blend of Starbucks® signature espresso, creamy milk and real honey, finished with subtle notes of toffee.
Charlotta Oldham, Director of Marketing CPG EMEA said: “Starbucks is constantly evolving to create new and exciting flavours for consumers to enjoy. The new addition will allow our customers to enjoy a wider range of chilled Starbucks coffee, whenever and wherever they are.”
The new Frappuccino Toffee Honeycomb flavoured chilled coffee comes in a recyclable glass bottle and is available in the dairy and grab and go aisles and is available now priced at £2.10 (RSP).
Starbucks is completely passionate about coffee, going to great lengths to get the best taste in every cup and achieve the best coffee flavour. Starbucks® coffees are made with 100% arabica coffee and verified as responsibly sourced by Coffee and Farmer Equity (C.A.F.E.) Practices
