This month, kombucha brand Spraga is celebrating its continued success in the UK. Following its launch to market last November, the brand has secured two significant new listings with Brakes and EG On The Move.
100% natural, raw, unpasteurised, certified organic and rich in probiotics, Spraga is focussed on flavour and packed with personality. Each drink, which comes in a convenient 330ml can is made with a unique, advanced fermentation process that uses a perfect mix of carefully selected microbiological cultures to create a high-quality, authentic and RAW Kombucha that has all its natural probiotics and feel-good benefits. Made with 100 per cent organic ingredients each can is pure, refreshing and delicious plus it's vegan and gluten free.
Already making waves across Europe, it launched with a simple philosophy, to make healthier drinks that bring people pleasure. Its intent is supported by recent consumer research which showed that 66 per cent of consumers preferred Spraga in a blind taste test, compared to 14 per cent for the market leader. It also revealed a 3x higher purchase intent with 42 per cent of respondents saying they would purchase Spraga if they saw it.
“Since we started our Spraga journey we have been on a mission to prove that healthy drinks don’t have to be boring,” said founder Nykyta Izmaylov. “We’ve created a product range that’s focussed as much on flavour as it is on functionality. The category is growing, but it’s not just about ‘adding’ functionality, it’s also about the base product. We use natural ingredients and thanks to our fermentation process Spraga is naturally rich in probiotics. We're excited by the incredibly positive response we're receiving from the UK market.”
Available in four flavours, Original, Ginger & Lemon, Pomegranate and Apple & Pear (RRP: from £2.75 / 330ml can), Spraga is available from wholesalers including CLF Distribution and CN Foods.