SPAR stores across the UK are selling bunches of daffodils in support of the terminal illness charity Marie Curie and its 2020 Great Daffodil Appeal.
Ten pence from the sale of each bouquet of freshly cut daffodils, priced at £1, will be donated to the charity.
SPAR aims to sell 250,000 bunches during the flower season.
“This initiative is set to be our biggest fundraising activity since our partnership began in 2017 and it’s great to have the full support of SPAR retailers and wholesalers,” said Alex Hall, marketing manager at SPAR UK.
SPAR stores will be supporting the Appeal with a host of in-store activities. The campaign will also be supported by marketing and digital collateral with additional communication created for Mother’s Day to strengthen message in March.
“SPAR stores across the country are always so enthusiastic in getting behind the appeal, and with this year promising to be our biggest year yet, we’re grateful to both SPAR and their customers for supporting the promotion during such a vital time for Marie Curie’s support,” said Tom Heron, senior partnership manager at Marie Curie.
The Great Daffodil Appeal, Marie Curie’s biggest annual fundraising campaign, takes place throughout March. Funds raised will help Marie Curie nurses care for people living with a terminal illness in their own homes and the charity’s hospices.
