SPAR Scotland to launch new TV campaign

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SPAR Scotland is launching a new advertising campaign across Scottish TV screens this month following the successful debut in January.

Running from 14th to 27th September, the ad will highlight a number of great value deals on key food and drink products available in SPAR stores in Scotland.

The value themed advertising campaign will be visible on three 20 second adverts running at peak viewing times on STV over the two-week period.

Promotions from SPAR Scotland will focus on a number of leading brands including Chicago Town pizza, San Miguel, Doritos snacks, McVitie’s and Irn Bru.

Colin McLean, CEO at CJ Lang and Son Ltd, said: “We are aware how financially tough it can be for many shoppers especially during these unprecedented times.

“Therefore we have worked with a number of well-known brands and negotiated market-leading deals for consumers.

“This investment demonstrates not only how SPAR is there for shoppers but as a local convenience store we can also offer great value for money.”

Products advertised will be given visibility in prominent locations in-store, with other media support including digital, external advertising, SPAR in-store radio and POS.

SPAR Scotland will be back on STV in November with another advertising campaign.