Spinner Winner, an online consumer competition campaign launched during the summer to support the convenience partnership between MrBeast Feastables chocolates and SPAR, has proven to be a huge success with SPAR shoppers.
Spinner Winner ran from 17 July until 30 August, offering shoppers a daily opportunity to spin a wheel so they could be in with a chance to win a prize from the £150,000 prize pool, including a £50,000 car and £10,000 in cash.
Nicola Poland, an NHS 111 telephone operator, collected the keys for her brand new 73-plate Mercedes CLA250e car outside SPAR Ditchfield Road in Widnes in front of members of her family.
Receiving the cheque for £10,000 was Beverley Branch, from Carlisle, who was alongside her delighted son James, age 11, outside SPAR Petteril Bank Road.
Both Nicola and Beverley regularly bought MrBeast’s Feastables chocolate bars in SPAR stores amid huge demand for the sweet treats and played his Spinner Winner campaign daily on their smartphones trying to win instant prizes and entries to the grand prize draw.
Nicola said: “I am absolutely made up to win the car! I played daily and most of the time I won grand prize entries never thinking this would happen. When I took the call, I couldn’t believe it. Thank you SPAR and thanks very much MrBeast!”
Beverley, meanwhile, said: “I am very happy to win the £10,000 cheque. I have never won anything like this in my life and it is life changing! Thank you SPAR and thank you MrBeast!”
Fiona Drummond, company stores director at James Hall & Co. Ltd, SPAR UK’s primary wholesaler and distributor for the North of England, added: “I would like to congratulate Nicola and Beverley for being the recipients of two wonderful prizes courtesy of MrBeast’s Spinner Winner promotion with SPAR.
“Spinner Winner was a hugely successful campaign for SPAR, particularly with the younger demographic. It really did bring a point of difference to our stores and enabled us another avenue to connect with the communities that we serve.”
Working with Icon Foods Ltd, SPAR secured a deal to be the convenience distributor of four SKUs in the Feastables range of chocolate bars until January 2024.
59 lucky winners across the country also won a year’s supply of Feastables as part of the grand prize draw.
MrBeast is the most subscribed individual YouTuber globally with 204 million subscribers, with people around the world entertained by the megastar’s daring stunts and philanthropic acts.
The online campaign has proven to be a hit with SPAR shoppers spinning the digital wheel almost 500,000 times and more than 250,000 entries gained into the grand prize draw.
In addition, a Spinner Winner roadshow toured England, Scotland and Wales creating exciting in-store theatre for the campaign. Visiting 41 SPAR stores, customers played the Spinner Winner wheel in person to be in with a chance to win a range of fun prizes.
The campaign was organised and coordinated by A. F. Blakemore & Son Ltd, SPAR UK’s largest wholesaler and distributor operating across South East England, the Midlands, and Wales.
“We have been delighted with how well the campaign has played out. We’ve had fantastic results, being able to reach hundreds of thousands of SPAR shoppers who genuinely couldn’t wait to get their hands on the Feastables chocolate bars from MrBeast,” Sarah Ellis, group marketing director at A.F. Blakemore & Son Ltd, said.
“Throughout the campaign, it has been really exciting to see how our investment into digital marketing has complemented our more traditional marketing techniques in SPAR stores. We’ve seen how well they work together. Spinner Winner has allowed us to gain valuable consumer insights that will help us deliver even more exciting campaigns in the future.”
The SPAR MrBeast Spinner Winner campaign was supported by Icon Foods, distributors of MrBeast’s Feastables range, who also provided the grand prizes.