- James Hall & Co. Ltd has launched a new customer campaign called Jet Set Jackpot, offering shoppers a chance to win a holiday of a lifetime.
- The campaign runs until 13 August, with one customer winning £10,000.
- Over 250,000 instant rewards are up for grabs from 23 big brand suppliers in convenience retail.
James Hall & Co. Ltd, SPAR wholesaler for the North of England, has unveiled its latest customer campaign Jet Set Jackpot, offering shoppers a chance to win the holiday of a lifetime.
Launching in-store on Thursday (3 July), one SPAR North of England customer will win £10,000 through the campaign which runs until 13 August.
Free to play, customers can tap, match and win. A total pool of over 250,000 instant rewards is up for grabs featuring a range of big brand products from 23 of the biggest suppliers in convenience retail.
Customers can sign up to play at SPARjackpot.co.uk, and to be in with a chance to win an instant reward through the main game, players need to match a pair of icons.
After playing the main Jet Set Jackpot game for three days, this will open a bonus game where customers spin a wheel to win a guaranteed prize.
Winning customers will receive a text with a link to a digital voucher, which they can redeem at any of the participating SPAR stores across the North of England.
The campaign is being supported by a comprehensive marketing plan including vibrant printed POS in-stores and a digital marketing campaign through social media channels, Google ads, and Spotify.
“It is what our SPAR North of England customers have been eagerly waiting for – our summer campaign that incorporates an exciting new gamification element within it, delivering thousands of instant rewards on big name brands,” Philippa Harrington, marketing manager at James Hall & Co. Ltd, said.
“We know SPAR Jet Set Jackpot will take off with our customers and the promotion will land one of them with a £10,000 grand prize for a dream holiday. In its summer theme colours, it is sure to create a sense of wanderlust throughout July and August.
“We could not deliver SPAR Jet Set Jackpot with our ever-supportive suppliers, and we are incredibly grateful once again for getting the campaign off the ground.”
The full list of suppliers supporting the campaign is: Britvic, Coca-Cola Europacific Partners, Nestlé Confectionery, Nestlé Beverages, AB InBev, Accolade, pladis, Walkers, AG Barr, Euro Brands, Funkin, Kelloggs, KP Foods, Mars, Molson Coors, Mondelez, Premier, Red Bull, Suntory, Tropicana, Warburtons, Fyffes, and Vimto.
In May, James Hall has entered into a deal with Yorkshire Tea to install Cheeky Coffee machines at 125 SPAR stores.