Healthy cake brand Soreen is relaunching its popular Lunchbox Loaves range with a bright new pack design, featuring a prominent "Source of Iron" claim flash.
The claim highlights how Soreen’s source of iron helps to fuel focus and learning, directly responding to the growing consumer interest in functional health benefits, as shoppers become increasingly invested in health and wellbeing and are seeking more from their snacks.
As part of the relaunch, the recipe has been redeveloped with real fruit while retaining the familiar soft texture that appeals to children and adults alike.
“The updated Lunchbox Loaves pack design and improved recipe make it simpler for shoppers to make a healthier choice, clearly positioning Soreen as the smart option in sweet snacking while helping retailers boost sales,” said Liz Jacobs, Marketing Director at Soreen.
The Lunchbox Loaves relaunch will be supported by significant marketing investment, with a £2 million ATL campaign going live this month on TV and BVOD. The campaign will also be bolstered through digital and social activity, PR and shopper marketing.