C-channel RTD brand Soopa Hooch is taking its products on the road with a nationwide tour to engage with convenience retailers.
Where Did the Soopa Tour Begin?
It kicked off in Stockport and Manchester with Soopa bringing its full range of products, presenting a range of incentives to cash and carry retailers across the UK. The brand will continue to roll the tour out to cities nationwide in coming months.
The enhanced RTD brand is known for providing bold, exciting, and flavour-packed products that bring the fun to both retailers and consumers, often referred to as the "crazy cousin of OG Hooch". Its approach to the convenience sector is setting new standards for what’s possible in retail, showing proactive investment and engagement with customers to further drive success for the brand.
What Are the Soopa Hooch Flavour Options?
Soopa Hooch’s product portfolio is made up of five flavours: Electric Lemonade, Twisted Tropical, Darkest Berry, Blue Raspberry and Cherry Cola, available in 440ml formats with a punchy eight per cent ABV. The brand has added a huge £800,000 in incremental value to the enhanced RTD category and continues to push growth within the sector, experiencing an 18.3 per cent increase in distribution last year and encouraging new customers into the category with its stand-out brand positioning and strategy.
How Does the Soopa Van Help Retailers?
The “Soopa Van”, a mobile showcase wrapped in eye-catching branding, has been loaded with the latest Soopa Hooch products, ready to make its mark on the convenience sector. A “Depot Activation Kit” is designed to grab attention, enhance visibility, drive sales, and add a dash of fun to every retailer’s day.
“Soopa Hooch’s nationwide tour is all about engaging both staff and customers in-store,” said Ellie Memmott, Brand Manager. “Retailers can look forward to a wealth of POS materials, must-have merchandise, exclusive Soopa prizes, and fantastic gift-with-purchase incentives, with these tools specifically designed to help our retailers boost in-store sales and enhance the customer experience.
Why Is This Campaign a Game-Changer for RTDs?
“The aim of this initiative is to disrupt the standard retail experience and create an atmosphere of excitement and engagement around the Soopa Hooch brand. By increasing visibility and providing enticing offers, we are hoping to be a hit in the convenience sector, where innovative and creative marketing is essential to success, particularly for RTD brands.
“We understand that success in the convenience market hinges on the right product format and packaging, tailored for this dynamic channel. The Soopa product portfolio is designed to meet the demands of convenience retailers, with the right pack sizes, case formats, and price points to ensure they resonate with customers, whilst prime positioning in store is also essential for us.”