Tropical Vibes has arguably been one of the most dynamic soft drink launches of the past two years, with over 11m bottles sold so far. The brand features a combination of fresh and exotic fruit flavours, £1 RRP, attractive trade margins and a range of 14 flavours offering something for every preference. Growth continues unabated at almost 70 per cent year-on-year, spurred on by the launch of a range of American-style Lemonades in June 2020 and further innovative NPD is being readied for Spring 2021. The company is leading its ad campaign with the slogan: “Keep the Vibe Alive!”
Soft Drinks brand Tropical Vibes celebrates 11m sales
By Andy MarinoNov 19, 2020
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal).
He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins).
Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.