SodaStream, the world’s leading sparkling water brand, has launched a new multi-channel media campaign, bringing to life the endless creations consumers can make with their SodaStream sparkling water maker. Under their new tagline ‘If You Can Dream it, You Can Stream It’, the campaign aims to inspire people to expand their creative horizons and reimagine their world in sparkling new ways.
The campaign, masterfully created by the renowned advertising agency Energy BBDO, will be featured across a wide range of platforms, including video-on-demand (VOD), digital, and popular social media channels such as Facebook and Instagram.
The 30-second video, provides a unique perspective, transporting viewers inside the SodaStream bottle and immersing them within its carbonation bubbles. The video aims to inspire the SodaStream generation of ‘Dreamers’ and ‘Streamers’ to shape the world they’re in by opening up a refreshing world, brimming with possibilities. With a powerful consumer-first manifesto, the campaign celebrates tastemakers with the mantra “no matter your dream, you can make it a reality with SodaStream”.
The campaign shows consumers how they can use SodaStream in a number of joyful occasions, such hosting a party, enjoying time with loved ones or simply savouring a refreshing sparkling drink. Alongside this it shows the endless flavour opportunities a SodaStream machine provides -which is something that a can, can’t -when it comes to making and drinking sparkling refreshments.
The new creative platform leans into SodaStream’s wider Push for Better global positioning and brand purpose, demonstrating how the simple push of a button can set a world of change in motion, enabling consumers to create all sorts of delicious drinks whilst looking after the planet too.
Commenting on the launch, Tiago Alves, Managing Director UK & Ireland at SodaStream said, “Summer is here and with it a bout of warmer weather, which means many of us will spend more time socialising with friends and family and will be looking for delicious drinks to serve to keep hydrated. Our new ‘Dream It, Stream it’ campaign inspires individuals to imagine new sparkling creations, showing how with SodaStream no dream is to big and the flavour possibilities are truly endless.
“This innovative new campaign fully embraces our key pillars of hydration, wellness, sustainability and personalisation; delivering a message that seamlessly resonates with individuals who aspire to lead a personalised, health-conscious, and eco-friendly lifestyle. We believe this campaign truly embodies the spirit of our brand, and we can’t wait to see the incredible way in which our customers will reimagine their world with SodaStream.”