Snappy Group snaps up Greg Deacon for new leadership role

The Snappy Group has announced Greg Deacon as VP of Groups and Business Development.

The role will focus on the expansion of existing retail chain relationships and enhancing the Snappy Shopper marketplace proposition as the only convenience store specific Q-Commerce platform, as well as developing new channels to increase revenue for Snappy Group.

The business has set its sights on UK-wide expansion and is in a period of growth, with increased store estate in Exeter, Telford and Stoke-on-Trent so far this year. Having solidified partnerships with leading EPoS providers, the Snappy Shopper marketplace seeks to cement its position as the fastest-growing, dedicated marketplace for UK convenience retailers.

A respected expert in UK retail, Greg brings a wealth of industry and business development experience, following a series of strategic roles with Jisp, NFRN and Camelot. Greg’s appointment will only accelerate growth as Snappy Shopper becomes the platform of choice for local retailers everywhere.

Greg will prioritise addressing the issues that matter most to retailers by working with key industry stakeholders, including last mile providers, EPoS companies to support on integrations and wholesalers to add value to retailers and consumers.

With access to data and insight becoming increasingly important to the success of local retailers and brands alike, Greg will also develop a retail media offering to support Snappy Shopper’s intent to build the platform’s profile across the sector.

“We are thrilled to have Greg join the team as we look to continue our growth trajectory,” said Snappy Group CEO, Mike Callachan. “Greg shares our passion for empowering businesses through data and technology and brings invaluable experience and industry relationships. The grocery Q-Commerce space in the UK is heating up and this latest addition to our team perfectly positions us for the next chapter.”

Greg Deacon added: ”I’m absolutely delighted to join the Snappy Group at a truly exciting time for the company as it grows beyond 2,500 merchants globally. I understand the issues caused by inflated retail prices driven by the big three marketplaces, which affect retailers and the wider FMCG industry as well as consumers. Our proposition is unrivalled in supporting and growing partner businesses, offering an alternative model at this challenging time for the sector”