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Small Business Saturday announces plans for next UK Tour 

Small Business Saturday announces plans for next UK Tour 

Small Business Saturday has announced plans for its next national roadshow, with small businesses across twenty-one UK towns and cities set for a moment in the spotlight.

Kicking off in Scotland later in the year "The Tour" will embark on an ambitious month-long journey across the country to celebrate the nation’s most loved independents and tell the story of their invaluable contribution to communities and the wider economy.


Supported by BT, The Tour will visit small businesses all over the country including Dundee, Glasgow, Belfast, Chester, Newcastle, Darlington, Leeds, Lincoln, Nottingham, Northampton, Swansea, Chippenham, Plymouth, Bournemouth, Brighton, St Albans and London.

Marking the official countdown to Small Business Saturday later in the year, it will showcase the real people, stories and communities behind the UK’s vibrant 5.5 million small businesses. Visits on The Tour are planned for everything from a wool farm in Kent and glamping in Lincolnshire, to whisky tasting in Scotland and gourmet marshmallows in Northern Ireland.

Highland Whisky Shop founder and director Ferit Gur welcomed the Small Business Saturday Tour Team as they celebrate local businesses in 2023

Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to "shop local" and to support businesses in their communities. 

Taking place this year on 7 December the campaign is backed by principal supporter American Express. Running for over a decade, Small Business Saturday has engaged millions and seen billions of pounds spent with small businesses across the UK on Small Business Saturday.

Alongside the roadshow, the campaign will also offer a month of dedicated free online support for small businesses in the UK. This includes daily workshops and mentoring covering a wide range of relevant topics, as well as insight sessions with small businesses and industry experts. 

"Small Business Saturday has always been about supporting and celebrating the UK’s fantastic entrepreneurs and the amazing contribution they make to local communities all across the UK," said Michelle Ovens CBE, director of Small Business Saturday UK.

"Small businesses sit at the heart of communities, forming the cornerstone of local economies. This is why we are visiting these communities in person with The Tour. We are really excited about this next phase and the chance to shine an important light on fabulous small businesses all across the UK, bringing to life their brilliant and unique stories and impact."

The Tour visits small businesses across the UK showcasing local success stories in the lead up to Small Business Saturday

Travelling over 3,000 miles, The Tour will once again make use of electric vehicles to reduce emissions and reflect the sustainable switches many small business owners are making, as part of their vital role in the race to net zero.

“Given the massive role that small businesses can play in helping to boost the UK economy it’s important that we give Britain’s entrepreneurs all the support they need to succeed,” said Chris Sims, BT’s Managing Director for Small and Medium Enterprise.

“The Tour is a brilliant way for small businesses across the country to get tailored support around growing their capability for the future. We are delighted to be supporting this effort once again, through our Skills for Tomorrow offering, which has helped over one million entrepreneurs grow their small businesses with free digital skills training.”

For more information on Small Business Saturday and to get involved in The Tour, visit https://smallbusinesssaturdayuk.com/the-tour

Tour Dates

The Small Business Saturday tour will visit the following UK locations:

  • Monday 4th November - Lossiemouth
  • Tuesday 5th November - Dundee
  • Wednesday 6th November - Glasgow
  • Thursday 7th November - Belfast
  • Friday 8th November- Chester
  • Monday 11th November - Newcastle
  • Tuesday 12th November - Darlington
  • Wednesday 13th November - Leeds
  • Thursday 14th November - Lincoln
  • Friday 15th November - Nottingham
  • Monday 18th November - Northampton
  • Tuesday 19th November - Solihull
  • Wednesday 20th November - Swansea
  • Thursday 21st November - Chippenham
  • Friday 22nd November - Plymouth
  • Monday 25th November - Bournemouth
  • Tuesday 26th November - Brighton
  • Wednesday 27th November - Guildford
  • Thursday 28th November - St Albans
  • Friday 29th November - Ipswich
  • Monday 2nd December - London
  • Tuesday 3rd December - London
  • Wednesday 4th December - London

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