Silviu Miron appointed head of commercial planning at Philip Morris

Philip Morris Limited (PML), the affiliate of Philip Morris International (PMI) in the UK and Ireland, has appointed Silviu Miron to the role of head of commercial planning.

Joining PMI in 2019 as head of field force transformation in Lausanne, Switzerland, Miron led the development of the Field Coaches strategy, culminating with a post-pandemic vision for the field force, formulating a contact strategy framework and driving the adoption of a digital trade platform through strategic interactions with consumers and retailers.

PMI is building its future on smoke-free products that, while not risk-free, are a much better alternative to continuing to smoke cigarettes. In his new role, Silviu will continue to drive this ambition in the UK by delivering cutting-edge smoke-free products, placing IQOS consumers and retailers at the heart of everything this team does.

Under his leadership, PML’s commercial planning team will continue to lead from the front, contributing to positive change as PMI strives to achieve its goal of reaching a smoke free future. His team will be taking responsibility, not only for the Go-to-Market strategy and deployment, but also for the wider ecosystem of partnerships encompassing the PMI business stakeholders and retail network.

Speaking on his appointment, Silviu Miron said: “I’m looking forward to this new chapter in my career with Philip Morris and continuing to help adult smokers leave cigarettes behind, through our offering of high-quality smoke-free products.

“Our partnerships with Retailers and Trade Partners have always been at the heart of our products’ propositions to our consumers. I’m genuinely impressed and humbled by the energy and positivity I see every time when speaking with store owners – they are working hard every day for a better life for themselves and for their communities.

“We want our Consumers, Retailers and Trade Partners to have a personal experience with us and the IQOS brand, and we’re working to making this a reality every day.

“As head of commercial planning, I will have an integral role in achieving our vision of a smoke-free future as soon as possible.”