- New 17-pack format will be available to retailers from August
- Addition to menthol range includes price-marked option
- Latest release means Signature Action cigarillo family is now three-strong
Scandinavian Tobacco Group UK has announced the expansion of its Signature Action menthol capsule range with the introduction of a new 17-pack format which will be available to retailers from August onwards.
This latest addition complements the existing two ten-pack offerings, providing consumers with greater choice and value, but features the same menthol flavour that has been synonymous with the brand since its launch back in 2020. With an RRP of £9.89, including a price-marked version, the new 17-pack delivers exceptional value to consumers, positioning it as the most competitively priced option in the market. It also offers an attractive margin for retailers, reinforcing STG UK’s commitment to supporting its trade partners with high-quality, high-demand products.
“The growing Signature Action cigarillo family is now three-strong with the arrival of these new 17 packs, and we’re confident this latest addition to the range will be a very welcome one,” said STG’s UK Head of Marketing, Prianka Jhingan. "At the start of this year, we launched Signature Action Mix cigarillos into our portfolio, which contain two capsules combining the flavours of Berry and Mint, and now we are offering the original Action cigarillo in a larger pack too, along with a price-marked version. Retailers will know that it’s cigarillo sales which continue to drive the cigar category, so we urge them to get behind this launch and enjoy the profit margins.”