Purato, the super-sustainable “Green to the Extreme” organic brand from Sicily, has joined up with artisanal restaurant-quality pasta company La Tua Pasta for a neck collar competition starting in August.
Winners of the ‘Taste of Italy’ competition will receive a supply of artisinal pasta (including sauces) and wines to match delivered to their door.
Purato wines will wear an eco-friendly neck collar, with details of the competition. Entrants simply need to scan the QR code on the neck collar, then enter the unique code to be entered into the draw.
There will be a prize every week for the duration of the competition and one top prize: a year’s supply of artisanal pasta and Purato wine at home dining experiences worth £630. The winner can decide on how they prefer to receive their pasta delivery – all in one go, bi-monthly or monthly. Wines for the main prize will be delivered in two batches.
There will be 14 weekly prize draws, with a lucky winner winning a Taste of Italy artisanal pasta and wine at home dining kit worth £130 to be delivered to their home each week.
The promotion runs from 23 August to 30 November across Purato’s core lines, Purato Cataratto Pinot Grigio Terre Siciliane IGP, Purato Rosé Terre Siciliane IGP and Purato Nero d’Avola Sicilia DOC.
The competition will be supported by a series of on-line competitions in key life-style titles, which will direct readers to participating retailers. The Purato range of wines are available to the trade via North South Wines.