Sharing range in spotlight in Walkers’ new festive campaign

Walkers is back on the screens this winter with a fun and light-hearted Christmas campaign, titled Walkers, Actually Made for Sharing. 

The campaign captures some of the well-known struggles of sharing during the festive season, from scrapping over the last Christmas tree; arguing over the game controller and having to fit one too many people on the sofa.  The campaign will play on these human truths, highlighting how sharing bags from the crisp brand are one of the few things actually made for sharing at Christmas.

Sharing formats dominate savoury snack sales during the Christmas occasion, and are now the largest segment within the overall Savoury Snacks category at 59.3 per cent as well as the biggest driver of growth with sales increasing by 34.7 per cent over the last year [Nielsen].

Featuring classic favourites including Wotsits Giants Really Cheesy, Sensations Thai Sweet Chilli and Walkers MAX Punchy Paprika, the brand said the ad will help retailers boost their sales of sharing formats this Christmas.

“We know that Christmas is the season of good will but as a nation, let’s be honest, we aren’t always the best at sharing – particularly, during the testing times we’re faced with during the festive season,” Wayne Newton, Walkers senior marketing director, commented.

“However, Christmas simply wouldn’t be the same without sharing a bag of Walkers crisps with family and friends.  By bringing to life those relatable, funny moments, our new campaign aims to bring smiles to the nation’s faces and remind them that whatever the festive occasion, Walkers is actually made for sharing.”

The TVC will be supported by OOHTV, with the advert playing on big screens at Christmas markets across the country, as well as OOH adverts, radio and social – from now until 31 December.