The alcohol-free spirit Seedlip is revealing a brand-new marketing campaign in GB, in partnership with Anomaly. The advert will appear on Social, Digital and BVOD from October 2023 onwards and will be supported by up to £1m media investment over a year.
With 74 per cent of adults who are looking to moderate their alcohol consumption generally seeking options that feel more special than water or soft drinks, and with cocktails experiencing eight per cent growth in the on-trade, the new campaign cements Seedlip’s position as a leader of the alcohol-free category.
The advert featuring the iconic Seedlip flavours – Grove 42, Spice 94 and Garden 108 – honours the craftmanship of the liquid and champions the delicious serves that can be enjoyed with the liquid. Seedlip’s portfolio made waves in the alcohol-free market at a time when there wasn’t a wide variety of alcohol-free alternatives. The brand aims to continue spearheading the category by changing the way the world drinks.
“Drink Interesting” celebrates moderation and shines a light on how it can be fun, empowering, and exciting. The advert serves as a reminder that with Seedlip, people can drink interesting, high-quality serves, just without the alcohol. It encourages consumers to elevate their alcohol-free drinks, make them distinctive and enjoy doing so.
The demand for alcohol-free drinks continues to grow and Seedlip has always been a pioneer within this space so it’s important, as the category evolves, that it remains at the forefront of trends and champions the incredible quality and craft that alcohol-free Spirits have to offer,” said Lucy Barrett Marketing Manager, Alcohol Free Spirits. “Seedlip has never been about replacing your favourite alcohol drink. Instead, it is a celebration of flavours that are unique and worth showing off. With this campaign, we’re inviting consumers to ‘Drink Interesting’ – we want to open up a world with more choices so that you can say yes to more!”