Seabrook unveils on-pack promo offering ‘seaside adventures’

Seabrook has unveiled a new on-pack promotion, Seaside Adventures, that will see ten lucky shoppers win a UK seaside break in one of six seaside locations – Blackpool, Isle of Wight, Scotland, Scarborough, Cornwall and Wales – as the main prizes.

Promotional packs also feature exclusive access to a free Seabrook Seaside Pass, offering shoppers discounts on family fun activities throughout the Summer months.

“The Seabrook Seaside Adventures on-pack promotion has been designed to deliver tasty adventures throughout the summer,” commented Claire Hooper, group marketing director at Calbee, owner of Seabrook Crisps.

“We have a selection of family weekend breaks for our ten lucky prize draw winners to choose from, including a stay at a luxury family resort in the Isle of Arran, luxe glamping on the Isle of Wight and classic seaside fun in Blackpool.

“Importantly, each promotional bag features a free Seabrook Seaside pass, to help with the expense of entertaining the family through the Summer holidays, at a time when household budgets are still stretched. Our unique-to-Seabrook pass provides discounts at over 70 attractions nationwide – including restaurants, zoos and theme parks!”

Shoppers can enter the Seabrook Seaside Adventures on-pack promotion, which runs until 1 September, using a unique ‘enter code’ printed inside each pack. Thirteen Seabrook multipacks are participating in the on-pack promotion including the Seabrook Variety Crinkle Cut Crisps 25g x 5 price marked multipack, providing families with the perfect added-value solution for those top up convenience store shopping missions.

Claire continued: “At the start of 2024 we promised our retailers that we would be investing significantly in our brand and business this year. Not only were we back on TV with our brand new Seabrook advert in February and March, but we have also unveiled prime time sponsorship of the latest season of ITV’s ‘In for a Penny’.

“We also know that shoppers look for added value from the crisps and snacking aisle, which is sure to be delivered through this exciting on-pack promotion.”

“Our Seabrook Seaside Adventures on-pack promotion will continue supporting the brand through the Summer, offering our shoppers the all important added value that the brand is known for.”

Seabrook is the number 1 crinkle cut crisp and the second largest multipack crisp brand in the UK (Kantar volume data 52 w/e 26 Nov 23).