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    ‘Scottish fans more likely to stockpile for Euro 2024 than England fans’

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    Scottish fans are more likely than those in England to be stockpiling their fridges and cupboards ahead of Euro 2024, a recent survey has shown.

    According to a survey, commissioned by The Pizza Company, a total of 85 per cent of Scots plan to hit the shops in advance, stocking up on beer (47 per cent), crisps (39 per cent), and pizza (35 per cent), compared to 82 per cent of England fans.

    According to the survey, the average Scottish fan has a budget of around £141 for the duration of the tournament, compared to £115 for English fans (23 per cent more). However, if Scotland were to make it all the way to the final, this would equate to just £20 per game (or £16 per game for England).

    The survey, commissioned by The Pizza Company, looked at the different ways people would be enjoying this year’s tournament, as well as the ways they would be looking to save money.

    For both sets of fans, the home was likely to take a central role. In Scotland, 60 per cent said they would be enjoying watching the games at their house (66 per cent in England), while a further 26 per cent would be going to a friend’s house (22 per cent in England).

    When asked about how they planned to stretch their budgets over the course of the tournament, the most common answers among football fans were avoiding traveling (38 per cent) and getting pizzas from the supermarket instead of ordering delivery (36 per cent).

    However, the results showed some differences between the various groups of supporters.

    According to the research, Scottish fans were more likely to say they would avoid buying a round of drinks if they went to the pub (33 per cent vs 25 per cent of England fans) or opt out of drinking altogether, making do with tea or juice instead (18 per cent vs 12 per cent). They were also more likely to plan on heading to a friend’s house to enjoy their hospitality (18 per cent vs 15 per cent).

    Meanwhile, England fans were more likely to stretch their budgets by bulk buying alcohol from stores (26 per cent vs 22 per cent of Scots).

    Andy Collins at The Pizza Company, commented, “The countdown for the Euros is nearly over, with excitement nearing fever pitch, and this survey highlights the preparations people are making, from where and who to enjoy it with, to how they can stretch their budgets further to get the most from the occasion.

    “While there are a couple of differences, most people are feeling the pinch and are looking for ways to enjoy the occasion without breaking the bank. The good news is that people don’t have to spend all that much to enjoy the games with friends and family and can still enjoy a tasty treat while cheering on their team.”

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