Schweppes kicks off festivities with new promotion, campaign and variety pack

Coca-Cola Europacific Partners (CCEP) GB has unveiled its new ‘Fizz it up’ campaign for Schweppes – running up to Christmas alongside an all-new promotion, ‘Made to mix’ variety pack, new ‘Spiced Lemonade’ festive serve, and fresh visual for the brand.

With 11% of mixers category sales driven by seasonal occasions, and ‘together time’ peaking over Christmas, now is the perfect time for retailers to elevate hosting at home with the help of Schweppes – the nation’s favourite mixer brand, now worth £87m.

Schweppes mixology gift box promotion

Schweppes is bringing added excitement to shelves this Christmas with the launch of an exclusive Schweppes mixology gift box promotion – running from 21^st November until 2^nd January.

Shoppers have the chance to win one of 500 exclusive Schweppes mixology gift boxes, each packed with bar-quality tools to help elevate at-home hosting. To enter, consumers scan QR codes on participating packs and enter their details.

Each prize box includes Schweppes Ginger Ale, Slimline Indian Tonic, two highball glasses, barware, a recipe card and a festive cocktail guide – the perfect companion for creating celebratory drinks at home.

‘Made to mix’ variety pack

Launching across retailers nationwide just in time for festive get-togethers, Schweppes is introducing a new ‘Made to Mix’ variety pack featuring Schweppes Slimline Tonic, Schweppes Lemonade and Coca-Cola Zero Sugar.

Designed to meet growing demand for convenience and quality, the limited-edition pack includes cocktail inspiration for popular mixed serves – including a classic Gin & Slimline Tonic, Spiced Lemonade with Rum, and a Bourbon & Coke.

‘Fizz it up’ marketing campaign

Schweppes’ Christmas campaign will highlight the brand’s fresh look with tag lines like “Sparkling new look, special festive moments” and showcase the new festive serve urging consumers to “Make Spiced Lemonade a fizzy festive favourite”.

The campaign features across cinema, video-on-demand, out of home advertising, social media and through digital partnerships, and will be centred around friends and family either going out or staying in, but enjoying festivities together.

Schweppes Spiced Lemonade

The Schweppes Spiced Lemonade Christmas serve combines spiced rum, lime juice and Schweppes Lemonade.

• 25ml spiced rum
• 15ml lime juice
• 150ml Schweppes Lemonade
• Lime disc
• Ice

POS & digital support for convenience retailers

Free POS materials are available from MyCCEP.com to help retailers create in-store theatre and get shoppers into the festive spirit.

Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB, said, “With consumer interest in mixology and social occasions peaking over Christmas, it’s a key time of year for retailers to drive sales with well-known partners like Schweppes, the nation’s favourite mixer brand.

“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our 1litre or multipack can formats, which are ideal for those at-home or party occasions with friends and family.”