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Schweppes brings back multi-million-pound Christmas campaign

Schweppes brings back multi-million-pound Christmas campaign
Kiran Paul
By Kiran PaulNov 24, 2022
Kiran Paul
With a background that spans both the agility of startup environments and the established presence of Asian Media Group, Kiran tries to bring a well-rounded perspective to his work. His career as a journalist began at a dynamic news startup, where he honed his reporting and storytelling skills for five years, gaining valuable experience in a fast-paced and evolving media landscape. Since 2018, he has been contributing to Asian Trader, where a standout feature of his work has been his in-depth interviews with award-winning retailers, which he transforms into insightful profiles that appear in each issue.
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Schweppes has announced the return of its multi-million-pound Christmas marketing campaign to keep the brand front of mind for consumers over the festive period.

Manufactured and supplied by Coca-Cola Europacific Partners (CCEP) in GB, the brand is back with its light-hearted TV advert, airing from early December, centred around family and friends enjoying the festivities together.

Schweppes Tonic 1L

As well as playing on Schweppes’ feel-good “we’ve got the tonic, you’ve got the spirit” tagline, the campaign will provide Christmas mixed drink inspiration through its advertising, PR and social media. Serves include the Raspberry Mule which features Schweppe Tonic, gin, Chambord, lime juice and a slice of orange and the Jolly Gin Collins which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.

The festive campaign will run across TV, video-on-demand, out-of-home advertising and social media, as well as a PR programme which includes partnerships with mixology influencers.

"Sales of mixers overtrade during the festive period in comparison to the rest of the year so it’s important for retailers to stay stocked up," Martin Attock, VP for Commercial Development at CCEP GB said.

"Schweppes is the No.1 mixer brand in convenience and it’s 1litre or multipack can formats are ideal for those at-home or party occasions with friends and family.”

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