Scandinavian Tobacco Group launches new trade website targeting indies

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Scandinavian Tobacco Group UK has launched a new trade website, which looks to become a valuable resource for retailers to increase their profits from the cigar category.

The company has also begun sending out a quarterly e-newsletter to all independent retailers on their database, with each issue containing latest news, category data, current trends, a suggested convenience planogram and a very brief introduction to some of the STG sales reps.

“We have a clear ambition to get closer to independent retailers and support them via as many touchpoints as possible. Of course, we already have our sales reps and the trade press, but the addition of our new trade website and quarterly email newsletter now offers two additional online platforms for us to get the key messages across,” Clara Endresen, STG UK’s brand activation manager, said.

The new site also includes a raft of relevant information for any independent retailer who wishes to upgrade their knowledge on the cigar category. Retailers who register their details will gain access to detailed information on each brand and the category as a whole, a recommended price list, the chance to book a rep visit, as well as the opportunity to subscribe to the quarterly e-newsletter.

“I’m confident the website in particular will become a vital tool for any retailer who wants to learn more about the cigar category and how to profit from it. Nothing beats human interaction with a sales rep, but hopefully this new site will come a close second and become an important resource for retailers as and when they need it,” Endresen said.