Sake might be one of the drinks world’s best-kept secrets – but not for much longer.
Already booming in the US and growing year-on-year in the UK, sake is on the brink of a breakthrough. Berry Bros recently reported a 1000 per cent rise in sales between 2023 and 2024 – and we’re now seeing it pop up everywhere, from bold cocktail bars to supermarket shelves and premium retailers.
So why the sudden surge? I love it. It’s flavourful, lower in alcohol, and naturally versatile. Sake sits somewhere between wine and spirit – great on its own, mixed with soda, or used to dial down the ABV in cocktails. It’s clean, delicately fruity, and often has a light, refreshing finish. Plus, it’s fermented, low in calories and made from quality ingredients – ticking a lot of boxes for modern drinkers.
SOTO SAKE joins Mangrove portfolio amid rising UK popularity SOTO SAKE joins Mangrove portfolio amid rising UK popularity
The opportunity for retailers is real. Don’t let unfamiliar labels put you off – smaller formats and clear serve suggestions help take the guesswork out for shoppers. This is a drink with breadth, heritage, and proven international appeal – all wrapped up in a format that’s perfect for spontaneous shoppers looking to discover something new.
Sake’s time has come. And if you want to stay ahead of the curve – and offer something customers are already discovering in bars and now want to recreate at home – now’s the moment to give it a spot on your shelf.