Rustlers honours retail industry in new campaign

Rustlers has unveiled a new campaign to highlight the hardwork retail industry puts in to serve communities.

The campaign asks the industry to share stories on Twitter using #RustlersRetailHero of how colleagues from all parts of the industry go above and beyond, not just in the recent past but on an ongoing basis, to deliver for their customers.

Kepak’s market-leading brand said it will donate £10 to GroceryAid for every story it receives using the hashtag.

“As a key brand within Chilled in the Convenience Channel, we know first-hand how challenging it is for the sector to consistently meet shoppers’ ever evolving needs through stocking the right ranges and delivering great service,” commented Ross Davison, convenience controller at Kepak.

“Add the issues we’ve all had to face recently, and it’s been a particularly tough time. We want to shine a light on the hard-work, passion, and dedication that the sector put in 7 days a week, 365 days of the year.”

Live from 20 July on their Twitter feed @KepakTrade, the campaign will run till 14 August.

Thanks @first4retail for your #RustlerRetailHero nominations. It's great to see so many retailers getting the recognition they deserve when going above and beyond for their local communities. Another £100 has been added to the GroceryAid donation pot! https://t.co/vfL5Yysj2R

— Rustlers Trade (@KepakTrade) July 22, 2020

Steve Barnes, GroceryAid chief executive, added: “It’s great to receive this support from Rustlers. Backing like this means we can enhance our assistance for colleagues in need.  A great example of this is our GroceryAid Covid-19 Fund designed to help colleagues who need support now and throughout the full impact of the pandemic.”