More

    Rustlers expands C-channel breakfast offering

    Rustlers, the £108.7m chilled ready meals brand from Kepak, is expanding its breakfast offering in the convenience channel with the introduction of an All Day Breakfast Pancake Stack.

    The chilled breakfast product features three buttermilk pancakes, served with a sachet of maple syrup style sauce. This latest innovation sees the brand enter the morning goods category, currently experiencing 11 per cent YoY growth.

    “Breakfast is a staple occasion seeing long-term growth, with consumption dominated by a small number of core products. Performance of the category is in part driven by morning goods, including breakfast pastries, bagels and pancakes – which alone are experiencing 23 per cent growth,” said Elaine Rothballer, Head of Marketing Consumer Brands at Kepak.

    “When we look at the competitor landscape for pancakes within retail, there is an ambient multi-serve dominance, which presents an opportunity for a chilled convenient offering similar to the well-established variants in QSR.

    “Research shows the All Day Breakfast Pancake Stack performs very strongly on appearance, taste, aroma and texture. The new product also fares competitively against baked goods and desserts, giving our convenience retail partners an opportunity to win footfall from QSRs.”

    The All Day Breakfast Pancake Stack joins Rustlers’ existing breakfast range, comprising the All Day Breakfast Sausage Muffin (£1.53m in the convenience channel), and the All Day Breakfast Double Sausage Muffin Cook in Box launched last year.

    Latest

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by...

    Local stores raise alarm as shop theft figures touch record high levels

    Shoplifting offences have increased to a new 20 year...

    Don't miss

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by...

    Local stores raise alarm as shop theft figures touch record high levels

    Shoplifting offences have increased to a new 20 year...

    Johnnie Walker AI-powered whisky personalisation experience at Princes Street

    Johnnie Walker Princes Street's Spirit Tourism Experience has created...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest new flavour, Pink Melon – an invigorating blend of refreshing watermelon, sweet raspberry and zesty...

    Johnnie Walker AI-powered whisky personalisation experience at Princes Street

    Johnnie Walker Princes Street's Spirit Tourism Experience has created a brand-new, limited-edition experience harnessing cutting-edge, purpose-built AI-technology. The Johnnie Walker x Scott Naismith experience,...

    Discos ‘Zing’ with new PMP, brand redesign from KP Snacks

    P Snacks has announced the expansion of its PMP range with the launch of Discos Prawn Cocktail £1.25 PMP format. The launch coincides with...