Rubicon rolls out phase two of ‘Unboring Choice’ campaign


Leading fruit juice drinks brand Rubicon has announced the phase two launch of its ‘Make the Unboring Choice’ campaign.

Hitting the streets this August, the national outdoor advertising campaign will be supported by digital and social media.

As part of the brand’s £5 million investment this year, the campaign first launched in April with TV, digital and social media support has helped the brand to reach over 89 per cent of 18-34 year olds.

“Make the Unboring Choice has already had a big impact, we’ve received excellent consumer feedback with awareness at a high and we’re confident that the outdoor advertising campaign will build on that success and continue driving shoppers to store,” commented Adrian Troy, marketing director at A.G. Barr.

Designed to engage younger shoppers, the campaign invites shoppers to break out of the norm and try something that little bit more exciting.

“Rubicon with its five tropical flavours across sparkling, still and flavoured water, recruits younger consumers faster than any other soft drinks brand, making it a must stock for retailers. Growing at 11 per cent and bringing one million new shoppers into the category every year, it provides retailers with a huge opportunity to engage shoppers with interesting flavours and boost their soft drinks sales,” Troy added.