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Rowntree’s unveils two new ice lollies

Flavour innovations land in-store from January

Rowntree’s new ice lollies

Rowntree’s unveils two new ice lollies for January

Image Rowntree's
Andy Marino
By Andy MarinoJan 22, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Ice lolly brand Rowntree’s is set to energise the ice cream aisle this year with the launch of two bold new products available from 12 January.

The Rowntree’s Fruit Explosion multipack brings together two dual-flavour sorbet lollies that deliver dynamic fruit combinations and bold colours.

Each mixed pack includes:

  • Apple Sorbet & Sour Cherry Sorbet with Sour Cherry Sauce
  • Mango & Passion Fruit Sorbet & Kiwi Sorbet with Kiwi Sauce

Also joining the range is Rowntree’s Fruit Pastille Berries, a Strawberry & Blackcurrant fruit ice lolly, made with fruit juice and shaped in the brand’s Fruit Pastilles. A flavour extension of the best-selling lolly in the UK, this new SKU is poised to recruit even more fans into the category

Ahead of these launches, the brand will be supported by a full through-the-line campaign to maximise reach and drive excitement around the brand’s "Free the Fun" platform.

fruit juicelollyrowntree’suk

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