More

    Rockstar new brand platform brings the concert to you

    Rockstar Energy Drink will launch its new global brand platform, “Press Play”, this summer as the beverage company leans into its music credentials.

    The new platform, in partnership with Spotify, encourages fans to “press play” on the music they love through exclusive music partnerships and events. This will be delivered through the Spotify app and Rockstar claims it will provide fans with a “revolutionary in-app concert experience”.

    It will launch this summer across Europe and the Middle East with virtual performances set to be announced in due course.

    In addition to the Spotify campaign, Rockstar will also utilise online and OOH activations throughout the year, including partnerships with chart-topping artists and the chance to win six-month free Spotify Premium subscription codes by purchasing cans of the energy drink.

    “We are thrilled to officially announce the global launch of Press Play and be the first brand to bring a unique gig like this to our fans globally with the support of Spotify, a leader in the music streaming industry,” said Bart LaCount, VP International Beverages Marketing at PepsiCo.

    “With this platform, we are committed to delivering the boost needed to be your best self and do the things you love. The Spotify partnership and upcoming digital events illustrate our commitment to this mission, as it will set up music fans for an unforgettable experience.”

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...