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Ritter Sport’s festive range to set Christmas tills ringing

Ritter Sport’s festive range to set Christmas tills ringing
Andy Marino
By Andy MarinoNov 12, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Ritter Sport, who continue to outperform the block chocolate market with double digit growth, has announced its 2021 festive range, with its three bestselling Winter Edition 100g bars returning to shelves in newly designed matte film packaging, with increased distribution following exceptional sales success in 2020.

CV Winter Edition Caramelised Almond 100g scaled

The range is set to drive significant profits once again as Katy Clark, Head of Marketing at Ritter Sport UK & IRE recalls: “Despite footfall down 30 per cent over last year’s Christmas period due to COVID-19, the Winter Edition bars still saw a 95 per cent total sell through within a major high street retailer. A promising indicator of their performance and consumer demand.”

There’s a similar success story to be expected for Ritter Sport’s Mini Tower Chocolate Mix gifting format which is joined by a new nutty SKU for 2021 (Mini Towers only available to Spar stores).

CV Winter Edition Coconut Macaroon 100g scaled

The launch of the 2021 festive range rounds off another big year for Ritter Sport UK & IRE, who launched Ritter Sport Mini Pouches and Ritter Sport Mini impulse bars here in the spring. The results aren’t in yet for 2021, but in 2020 the family-owned German chocolate maker posted a record year, its sixth consecutive growth year since launching. Ritter Sport outperformed the block chocolate market in all channels with 37 per cent annual growth, 50 per cent ahead of the category.

The Ritter Sport Winter Edition line-up:

  • Caramelized Almonds: Delicious Milk chocolate smothered over chopped, caramelized sugar glazed almonds
  • Spiced Biscuit: Smooth milk chocolate and cocoa crème wrapped around a winter spice biscuit
  • Coconut Macaroon: Creamy milk chocolate and coconut crème smothered around tasty pieces of coconut macaroons

Available to convenience via Bestway, Rayburn and Dhamecha, MRRP £1

katy clarkritter sport

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