Confectionery brands Ritter Sport and HARIBO are joining forces to launch Ritter Sport x HARIBO Balla Bites – a limited-edition 100g chocolate block combining Ritter Sport's signature milk chocolate with the fruity chew of HARIBO Balla Bites.
Rolling out across thousands of retail outlets over the coming months, the collaboration unites the UK's fastest-growing block chocolate brand with one of Britain's number one sweets brands, creating an entirely new taste and texture experience for shoppers.
The launch will feature more than 4,500 branded shipper displays to drive standout in-store visibility. A further 21,000 distribution points across grocery, wholesale and convenience are expected to introduce more than one million new shoppers to the Ritter Sport brand, supporting its continued growth in the UK block chocolate category.
"Some collaborations feel so natural that you wonder why nobody has done them before," said Benedict Daniels, Managing Director of Ritter Sport UK & Ireland. "We've spent more than 100 years making quality chocolate and HARIBO has been creating moments of childlike happiness for generations. Bringing the two together has allowed us to create something that's genuinely surprising and fun."
Phil Murphy, Chief Marketing Officer of HARIBO UK & Ireland added, "It brings UK shoppers a fun, new way to experience those moments of childlike happiness by combining the fruity chew of HARIBO Balla Bites with Ritter Sport’s signature chocolate, and creating something to be shared, enjoyed and above all, put a smile on people’s faces.”
Supporting the launch is the "Happiness Squared" messaging, developed around the insight that today’s consumers are increasingly seeking small moments of joy in their everyday lives. Rolling out across various retail touchpoints, the campaign has been designed to maximise visibility in-store and encourage shoppers to discover the new collaboration.
The limited-edition Ritter Sport x HARIBO Balla Bites block will be available nationwide from September.