Key Summary
- New range specific to c-stores
- Fits thaw-and-serve, ready-to-eat, in-store bakery format
- Once defrosted, all products have five-day shelf life
Rich’s, a UK leader in in-store bakery solutions, has unveiled a new range of thaw-and-serve, ready-to-eat, in-store bakery sweet treats. The new range, which includes cookies, muffin and buns, has been developed to bring true coffee shop quality to the convenience store channel to help retailers capitalise on continued growth of the category.
The line-up of best-selling category treats consists of milk chocolate, triple chocolate, white chocolate, and oat & raisin cookies; cinnamon buns; and milk chocolate and blueberry muffins. Delivered frozen in retail packaging, the range simply needs to be defrosted for two hours, date coded and sold instore. Once defrosted all products have a five-day shelf life, giving plenty of time for sell through, minimising waste and maximising customer satisfaction.
“The sweet in-store bakery market is evolving – it’s no longer just for stores with baking facilities," said Dez Paterson, Commercial Director at Rich’s. Rich’s has developed a convenient and indulgent solution that enables convenience stores without in-store bakeries to offer high-quality bakery products. Our bespoke research shows that customers have many shopping missions in convenience stores – whether it’s a treat on the go, a pick-me-up between meals, or something to share at home. We’re helping retailers stay relevant with products that deliver on quality, convenience, and indulgence.”
The range will be available via Eden Farm and CJ Lang.
RRP is at discretion of retailer, but from £2.35 to £2.75 per pack.