Suntory Beverage & Food GB&I is launching Ribena Summer Fruits, a new light and deliciously refreshing flavour innovation designed to drive category growth within the squash and ready-to-drink categories. The launch will see Ribena Summer Fruits rolled out across grocery, convenience and wholesale from 3 March in three family friendly formats, a Squash 850ml and a RTD 500ml bottle, as well as a 250ml carton.
Ribena grew ahead of the category eight per cent in value and three per cent in volume in 2025 thanks to its “No Taste Like Home” brand campaign, strong distribution and updated pack design. The launch of Ribena Summer Fruits will further accelerate growth.
In the UK, the Soft Drinks category is currently worth £11.9bn, up 8.2 per cent in value since last year. Within this, Summer Fruits is currently the third most popular flavour in squash and the fifth most popular RTD flavour.
With Ribena holding a 20 per cent market share within the total juice drinks segment and currently worth £132.7m, the new fruit juice drink will help retailers to leverage the growing demand for refreshing drinks, encouraging shoppers to trade up for well-loved household brands.
“We set out to create ‘summer in a bottle’ by blending a combination of quintessentially British summer fruits to deliver an exciting new flavour with No Added Sugar; made with real strawberry and apple fruit juice and bright raspberry and blackberry natural flavour,” said Head of Brand Sarah Fleetwood. “We know flavour innovation is key for consumers looking for a flavourful twist to their refreshment occasions, so the launch of Ribena Summer Fruits not only speaks to this trend but is also set to reinforce Ribena’s strong position within the UK soft drinks market.”
The launch will be supported by a wider media investment, including featuring on TV from 6 April, with an estimated reach of 85m and 75.4 per cent of all families in the UK.
Retailers can access POS launch materials via Suntory Beverage & Food GB&I Field Reps to create standout displays in store and support with maximising sales. Retailers can find out more about the full Ribena range by visiting @ribenauk.