A fourth-generation family forecourt business has officially launched two new SPAR stores under Blakemore Trade Partners’ BTP+ fascia - SPAR Broadstairs and SPAR Barham Services. This new move strengthens SPAR’s growing presence across high-traffic forecourt locations.
The Broadstairs forecourt has been in the family since around 1940, and Barham was purchased in 2012. Both sites underwent complete refits in 2021/22, and the family is now excited for the next stage as they refurbish and trade under SPAR with BTP+.
The two sites highlight the scale and capability of SPAR’s forecourt model, with the retailer trusting SPAR to support two very different, high-volume stores.
SPAR Broadstairs is a neighbourhood forecourt with strong walk-in footfall, and a loyal mix of local and tourist customers. SPAR Barham Services sits on a major A-road leading to the Channel Tunnel, serving significant passing trade and delivering a large food-to-go offer - a key sales driver for the site.
Customers of the stores will benefit from SPAR’s wider range and competitive pricing. The move allows the stores to offer single-pick items, a significantly expanded chilled range and strong value lines. The family expects the Iceland range and SPAR’s 3 for £9 meat deal to be particularly popular. Early customer feedback has been positive, with locals expressing excitement about seeing a SPAR offer in the area.
Annabel du Plessis, the fourth generation of the family to run the business, said: “We were immediately impressed with SPAR and the team! They offered a depth of range and a flexibility that has allowed us to make our stores the best they can be.
"Coming from a family business, I appreciate that Blakemore is also still run by the family, who are clearly invested in seeing retailers succeed. We’ve had great support from the SPAR team in terms of range and layout, with lots of fresh ideas we’re keen to implement.”
The official launch event showcased the new branding, expanded ranges and modernised layouts, demonstrating how SPAR and BTP+ can support forecourt retailers of all sizes.
Retailers interested in exploring SPAR under BTP+ can learn more via BTP+ partnerships.