Britons are expected to spend more than £92.1 million on snacks, drinks, TVs, sports kit and other souvenirs while watching Euro 2022 final from their homes on Sunday (31).
According to research by GlobalData for VoucherCodes, more than £138 million are expected to be spent on beer, snacks and other sustenance in total including 8.7m pints as 4.6 million fans are expected to head to pubs, bars and restaurants to watch the game.
Those watching from the sofa are expected to spend £92.1m on snacks, drinks, TVs, sports kit and other souvenirs, the report states.
The Sunday game is predicted to become the most-watched broadcast of the year so far. The event is likely to be a boost to supermarkets, which have seen sales fall with the reopening of restaurants and pubs after the end of Covid restrictions, and as shoppers cut back because of rising energy bills and petrol costs.
The Co-op supermarket chain said it was expecting sales of snacks and party food to rise by a third and pizza sales to be up by a fifth over the weekend.
Tesco, the UK’s biggest supermarket chain, said sales of footballs had already risen by a quarter and it expected shoppers to snap up 25m bottles and cans of beer and cider, 2.4m pizzas, and more than a million bottles of bubbly between now and Sunday’s final.
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