Roll-your-own specialist Republic Technologies (UK) Ltd is set to accelerate demand for its fast-growing OCB range with the introduction of OCB Authentic REAL Rice Paper.
“We’re very confident that OCB Rice Papers will appeal to the growing number of roll your own consumers now looking more closely at products with natural ingredients,” said Gavin Anderson, Sales & Marketing Director at Republic Technologies (UK) Ltd. “OCB always delivers on quality and value, which has led to strong levels of repeat purchase with shoppers.”
The launch comes as rolling papers is the best-performing sector in tobacco accessories, growing at +12 per cent and worth almost £72m in the convenience channel. OCB, the UK’s fastest growing paper brand in the tracked market, is leading the charge with growth of +45% YoY.
Organic and chlorine free, OCB Rice Papers are made from a blend of rice and organic hemp. The unbleached, ultra-thin papers deliver a premium rolling and slow-burning experience in a natural, brown paper.
Featuring 32 papers per pack, OCB Rice is available in both Slim (RRP, £1.10) and Slim & Tips (RRP, £1.73).