Coca-Cola Europacific Partners (CCEP) has unveiled the latest flavour variant and promotion for Reign Total Body Fuel, with the launch of Reign Mang-o-Matic, and the chance for shoppers to “Train with Reign” in Ibiza.
Available now, the new variant and promotion, have been designed to fuel continued momentum behind the brand which is the no.1 performance energy drink in GB and enjoying 9.5 per cent growth – and tap into the continued popularity of sugar-free, HFSS-compliant functional energy drinks.
Reign Mang-o-Matic
Reign Mang-o-Matic has a tropical flavour profile that combines sweet citrus and floral mango. Like the rest of the range, it contains 200mg of naturally-sourced caffeine, a recipe enriched with branched-chain amino acids (BCAAs), and Vitamins B3, B6 and B12, which may contribute to the reduction of tiredness and fatigue to a normal energy-yielding metabolism.
Reign Mang-o-Matic comes in 500ml plain packs and Convenience retailers can request POS materials via My.CCEP.com to help bring the launch to life in-store.
“Reign Total Body Fuel has led the way in the burgeoning functional energy drinks space, accounting for more than half of the value of this subsector (62 per cent), firmly cementing its no.1 performance energy drink status in GB,” said Pippa Collins, Associate Director Commercial Development at CCEP GB.
“Our Reign launches in 2022 – Peach Fizz and Orange Dreamsicle – clocked up almost £2.8m of sales within nine months of launch and we know mango is a popular flavour, in fact Monster Juiced Mango Loco is our No.1 selling variant within our Juiced range and Monster Ultra Fiesta Mango is our no.2 selling variant within our zero sugar Ultra range so we’re sure this new launch will be in high demand.
“We’re encouraging retailers to get behind the launch and new promotion, so that together we can bring even more flavour variety and excitement to the energy fixture and unlock continued growth.”
Train with Reign promotion
Reign is also offering its brand fans the chance to win an exclusive money-can’t-buy workout experience with a new promotion – “Train with Reign”.
The lucky winner will enjoy a four-day retreat with action packed Reign workouts in Ibiza, with villa accommodation, flights, transfer, and exclusive hospitality perks.
Retailers who want to drive excitement in-store with high-impact POS materials should visit and request kits from My.CCEP.com. Consumers have until 30 April to enter online.
