More

    Regulator dismisses industry body’s complaint against SNP’s YES Gin

    Alcohol industry regulator has on Friday ruled in favour of the Scottish National Party (SNP) in a complaint made by the Wine and Spirit Trade Association (WSTA) against the party’s promotional YES Gin.

    The Independent Complaints Panel of the Portman Group, the alcohol industry regulator and social responsibility body, dismissed the WSTA’s allegations that the packaging did not communicate the alcoholic nature of the drink with absolute clarity and had a particular appeal to under-18s.

    The Panel noted that while some elements could have been presented more clearly, such as the alcohol by volume (ABV) of 40%, when considering the packaging in its entirety, there were several positive alcoholic cues.

    In a new precedent for the rule, the Panel stated that decisions on the alcoholic nature of the drink should be practical and proportionate and that while the drink’s ABV presentation was unlikely to comply with relevant labelling legislation regarding one element, for the purposes of the Code, there was additional clear, sufficient information to determine that the product was alcoholic. These included the word Gin, reference to unit content and other alcohol health related information, which on balance sufficiently communicated the drink’s alcoholic nature with absolute clarity.

    While the Panel noted that the word ‘YES’ was displayed on the front and back of the packaging in block capitals and bright colours, this alone did not constitute a particular appeal to under-18s. The Panel also noted that the bottle shape was typical for gin, and the rest of the label was simple in design and did not include elements such as cartoon imagery, thick bold lines or sweet flavours which could appeal to children.

    Commenting on the decision, the chair of the Independent Complaints Panel, Nicola Williams, said: “Producers should always ensure that product information is clearly displayed on packaging and is readable to consumers. They should also consider how bright colours could appeal to children. In this case, it was clear from the overall impression of the product it was an alcoholic drink and did not have a particular appeal to children”.

    Created by an independent distiller, YES Gin is sold through the SNP channels only.

    SNP also clarified that it has changed the label to rectify the concerns after the WSTA contacted them directly. The party, in its submission to the Panel, apologised for any potential breach of the Code and any relevant legislation, adding it was not intentional.

    Latest

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000...

    Don't miss

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes...

    Green cleaning brand Bio-D hits major milestone

    Green cleaning company Bio-D has helped consumers return more than 10,000...

    Radnor Hills chief William Watkins elected new president of British Soft Drinks Association

    Radnor Hills founder and chief executive William Watkins has...

    ‘Most Brits use loyalty schemes’

    Most Brits (91 per cent) are now actively involved in loyalty programmes, claims a recent report, reflecting a broad appeal across different demographics and...

    ‘A third of shoppers have witnessed shoplifting’

    A third of UK consumers has witnessed an instance of retail theft in the past 12 months, according to the latest research by Retail Insight,...

    Vapes and smoking cessation drug Champix show comparable effectiveness, study finds

    A groundbreaking study has revealed that nicotine-containing electronic cigarettes are as effective as the drug varenicline (also called Campix) in aiding smoking cessation. The study,...