Regal Food Products Group, the Yorkshire-based food group behind popular brands Regal Bakery, Regal Foods and Yorkshire Baking Company, has announced the acquisition of premium desserts manufacturer Just Desserts for an undisclosed sum.
Founded in 1985 in Shipley, West Yorkshire, Just Desserts specialises in baking a range of over 130 hand-crafted desserts and cakes. The range includes tarts, cheesecakes and gateaux which are well established within restaurants, cafes, and retail outlets.
Regal Foods Group said the acquisition will add to its “growing success”, while complementing and broadening the offer available within the food service and retail industry.
“We immediately recognised a business that presented itself with opportunity, not just for us as a food group but also for our customers,” Younis Chaudhry, chief executive of Regal Food Products Group, said.
“New product development and innovation has always been at the forefront of our work and bringing Just Desserts and its team of craft bakers into the fold, enables us to offer flexibility and the scope to develop the growing range of quality products that are on offer within the retail and wholesale sector. Further developments will also see the high-quality desserts available through ecommerce platforms.”
James O’Dwyer, former managing director of Just Desserts, added: “We are delighted and excited to be joining the Regal Foods family and know that the Just Desserts brand and all the team behind its success are in the best possible hands to ensure its future growth and prosperity. It really is exciting times ahead.”
Chaudhry said the acquisition will mean “business as usual” for Just Desserts as it will continue to run as an independent business while “benefiting hugely from the resources and ongoing investment the group has to offer.”
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