Red Bull Summer Edition Citrus Zest is bursting with Sudachi Lime, a citrus fruit from Japan, encased in a striking yellow can, for ultimate shelf stand-out.
With 66 per cent of shoppers saying a Citrus flavoured Energy Drink would be appealing, Red Bull hopes to replicate the success of Red Bull Summer Edition White Peach - one of the most successful NPDs across total FMCG in 2025.
Functional Energy is a core category, driving nearly half of all Soft Drink growth in Impulse across summer 2025, and Flavours are integral, with nearly one quarter of the population now buying Flavoured Functional Energy.
The Red Bull Summer Edition is an annual limited-time release, often featuring exotic, fruity flavours in vibrant cans. Last year’s White Peach was highly successful, limited-time release that, due to its immense popularity, was added to the permanent line-up.
With NPD performing well, the continued portfolio expansion has helped Red Bull’s existing Editions range to grow incrementally, making the latest Summer Edition a must stock,
Available in: single 250ml (plain £1.80 and PMC £1.75), Sugarfree 355ml (£2.20) and 473ml cans (£2.75), as well as 4 x Sugarfree 250ml can multipack (£5.75)
Past flavours include: Curuba Elderflower, Dragon Fruit, Watermelon, Kiwi Apple