Real Handful forays into savoury category with Craft Baked range

Real Handful has announced the launch of a new range of ‘Craft Baked’ nuts which marks the entry of the snacking brand into the savoury category.

The range includes individually seasoned hi-oleic Argentinian peanuts and Californian almonds air-baked in small batches offering a distinctive clean taste and texture.

“From our roots in Fruit & Nut ‘Trail Mix’ snacking we recognise the incredible benefits that are inherent in snacking on nuts, veggies and pulses and couldn’t be more excited to start our journey into savoury snacking with our new ‘Craft Baked’ nuts range,” commented Joe Taylor, founder of Real Handful.

Using hi-oleic peanuts, which are significantly higher in mono-unsaturated fats than regular peanuts, the brand aims to address concerns about levels of fat in salted peanuts.

The launch includes new takes on classic flavours like Sea Salt, Salt & Vinegar and Smoky BBQ along with ‘new to category’ flavours like ‘Sweet & Salty’, with further new flavours to be added to the range in the future.

The full range is vegan friendly, offers a natural source of protein, is high in fibre and will be available in recyclable 50g impulse packs and 112g resealable pouches.

“Consumer response has been fantastic, validating our assumption that nut snacking is a staple where consumers are looking for new and ‘better’ ways to support their snacking habits.  We think it’s about time that nut snacking, and peanut snacking in particular, see the same kind of innovation and growth that categories like Peanut Butter have seen in recent years,” Taylor added.