Grocery delivery apps are hitting hard on traditional ways of buying through convenience stores and corner shops, as per data specialist Cardlytics, which stated in a recent report that spend on apps like Getir, Zapp and Weezy grew by 123 per cent in the last five months.
Cardlytics also claims that spending in supermarkets as well as convenience stores and corner shops fell by 22 per cent in the same period.
Offering online-only discounts and exclusive online ranges is a good way to maintain loyalty online, the analyst’s expert has advised brick-and-mortar grocers.
The report also noted that convenience store brands are now responding to the shift in consumer buying habits by linking up with delivery services to tap into the growing appetite for groceries delivered to the door.
Convenience brands are increasingly teaming up with delivery platforms to tap into the quick commerce market, with Co-op and Sainsbury’s both offering grocery delivery on Uber Eats and Deliveroo in the past 12 months.
Charlotte Jamieson, partnerships director at Cardlytics UK said: “The food sector has experienced a disruptive transformation this year with the rise of rapid grocery delivery apps and the continued success of takeaway platforms, driven by increasingly online-savvy and time-poor customers.
“Rising cases of Omicron spelled a muted festive period for restaurants and pubs while delivery platforms celebrated a record Christmas, as consumers opted for takeaways on the sofa over drinks at their local to celebrate the season.
“Despite an absence of new restrictions, consumer confidence signals new pressure on restaurants and bricks-and-mortar grocers to improve their online and delivery presence.
“For those brands that want to move their loyal customers to new online channels, offering online-only discounts and exclusive online ranges should be front of mind.”
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