Meat-free brand Quorn is breaking new ground once again with the launch of its first range to claim "high protein with no artificial ingredients" – a move set to redefine perceptions of the category.
With all artificial ingredients removed, Quorn’s best-selling vegetarian products will be landing in freezers from August.
The range features contemporary new packaging that spotlights two key consumer priorities: High in Protein and No Artificial Ingredients. Backed by extensive consumer research, both claims achieved the top-level, five stars with shoppers. The new look packs have also tested strongly, delivering uplift in shopper perceptions around taste and health credentials and, critically, purchase intent with both current and non-buyers, signalling a significant opportunity for growth.
Other standout claims on back of pack for Quorn Mince and Quorn Pieces include High in Fibre, Low in Saturated Fat, and Cooks in 10 Minutes.
Quorn Swedish Style Balls will also join the no artificial ingredients range this year, alongside Quorn Strips, which have always contained no artificial ingredients. Both products will showcase the new claim as part of their switch to the new packaging. Once in the market, the move will ensure that a significant volume of Quorn sales will be products that contain no artificial ingredients, with the frozen ingredients range currently accounting for 32 per cent volume share of total sales. More no artificial ingredient launches will follow in 2026.
“Consumers love Quorn, we’re the top meat free brand in frozen with the highest penetration," said Lucy Grogut, Head of Brands at Quorn Foods UK. But the category is evolving. 53 per cent of UK consumers say healthy nutrition has become more important to them in the last five years, and some shoppers are increasingly conscious of the ingredients in their favourite foods.
“Our high protein with no artificial ingredients range will positively influence that conversation. We’ve got 40 years of food science behind us – and this is our most simple and nutritious range yet.
“We have always said that the nutritional benefit of a food remains the most important factor in whether a product is healthy or not, and we have extensive evidence on all our products to support their place in our range. With this launch, we’re cutting through the confusing noise and leading a new, positive narrative for the category. Quorn’s new range provides a range of planet-friendly, simple ingredient products that deliver easy, tasty and nutritious swaps for the meals you know and love.”
Backed by a major campaign launching in October, the range is set to drive incremental growth by appealing to a growing segment of ingredient-conscious shoppers seeking less ingredients products and great taste.
Lucy added: “2025 is proving to be a transformative year for Quorn. This launch will reinforce our position not just as a market leader, but as the go-to for nutritious, future-fit protein.
“It’s food people love to eat, with no compromises. The range allows us to lead a new, positive conversation when it comes to Quorn, advocating for our brand in a noisy sector that’s rife with polarising health claims and misconceptions. We want to leave people thinking… ‘why choose the alternative?’”
With five billion meal occasions that can be made using the Quorn high protein, no artificial ingredients range, Quorn is on a mission to lead a delicious revolution in how the world chooses protein.
Quorn Mince, now made with just 4 ingredients
(300g RSP £2.60#, 500g £3.65# – available in all stockists)
Quorn Pieces, now made with just 3 ingredients
(300g RSP £2.60#, 500g £3.65# – available in all stockists)
