Skip to content
Search
AI Powered
Latest Stories

Pure Maple launches organic maple syrups alongside brand refresh

Best Canadian maple syrup brands in the UK

Pure Maple organic maple syrup UK launch

British-Canadian brand, Pure Maple, has announced that its line of 100% pure maple syrup products are newly certified organic and have undergone a rebrand ahead of push to capitalise on the growing consumer interest in alternatives to refined sugar.

The newly organic products include Pure Maple’s Golden Delicate, Amber Rich, and Dark Robust maple syrups, which have relaunched at a competitive price point and have a RSP of £6.00 - £7.89 for a 236ml / 312g bottle size. This translates to £ 1.92 – £ 2.52 per 100g.


The rebrand features fresh, modern branding and a new Leone bottle shape which pays homage to the rich history of Canadian maple syrup, offering a bold but traditional aesthetic. The updated branding and organic certification come at a time when maple syrup’s popularity is increasing. The UK market is expected to reach 124.7 million USD by 2028 and while sugar maple is the segment’s leading revenue generator, the darker maple syrup category is set for particular growth, with consumers seeking out richer, more robust flavours.

“We are excited to bring our newly organic maple syrups to the UK market at such a compelling price," said Robert Ward, founder and partner at Pure Maple. "We understand that consumers are looking for value without compromising on quality and we’re proud to offer a product that meets the demand for premium foods at an accessible price point. Our maple syrups are produced and packed in Canada ensuring only authentic flavours and with the UK being the third largest export market for Canadian maple syrup, this is an important market for us to concentrate our growth.”

As inflation and the cost of living continue to impact purchasing decisions, the new price point of Pure Maple’s syrups are aligned with current market trends, offering consumers a premium product at a competitive cost. Price sensitivity plays an increasing role in the consumer decision making process and Pure Maple is responding by offering the same high-quality syrup at a price that reflects both the value and quality that customers demand.

The rebrand has initially rolled out on Pure Maple’s new organic maple syrups and will soon extend to the brand’s full range of products, including dairy free maple butter, maple cream cookies and salted maple popcorn in the coming months.

Pure Maple products are currently stocked in independent retailers across the UK.

More for you

Mr Kipling Simnel Slices pack on UK shelf, Easter 2025 launch

Mr Kipling is launching new limited-edition Simnel Slices

Easter treat: Mr Kipling's simnel slices

Leading cake brand Mr Kipling has announced the launch of a new limited-edition Simnel Slices just in time for Easter.

Expanding the season beyond classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less