Purdey’s, the natural energy drink brand, is unveiling a new identity – complete with refreshed packaging and flavourful new products. The popular portfolio will now include Berry & Dragon Fruit and Orange & Mango, as well as a reformulated version of the existing favourite, Apple & Grape. Each of the great tasting options are made with 34-35 per cent fruit juice, natural caffeine, B vitamins, botanicals and guarana.
The reformulated Apple & Grape delivers a vibrant and fruity fusion of crisp apple and fresh grape juices, Berry & Dragon Fruit pairs zingy blackberry and exotic dragon fruit flavours for a radiant fusion, while Orange & Mango combines citrusy orange and tropical mango juices for a bright, revitalising lift.
The brand refresh looks to capitalise on the rapid growth of natural energy, which is the fastest growing segment in soft drinks over the last five years, expected to hit £156m by 2027. Purdey’s new look features a sleek, sophisticated pack design that energises the product’s appearance on-shelf and makes it stand out. The updates also include more prominent call outs of the flavours on-pack, making it easier for shoppers to find and choose their preferred product.