Herbal tea brand, Pukka Herbs, is entering the loose-powder matcha market with three new matcha products: Matcha Tulsi Lemon, Matcha Vanilla Chai and Pukka Ceremonial Matcha. The Vanilla Chai and Tulsi Lemon matchas are available now, with the full range rolling out further from October 2026.
The new products are designed to offer a premium, accessible matcha experience for wellness-motivated shoppers and capitalise on one of the fastest-growing segments within green tea. Hot and cold matcha consumption has increased significantly in the UK market, and more than half (53 per cent) of non-matcha drinkers say they are interested in trying it within the next six months. By introducing three new matcha powders to its portfolio, Pukka is unlocking a highly sought-after format for retailers and consumers alike, backed by its credibility as an established brand in the fruit and herbal tea category.
The range includes Matcha Vanilla Chai, blending warming chai spices and vanilla notes to deliver a naturally comforting sweetness without the need for added sugar or syrups.
Matcha Tulsi Lemon combines matcha with tulsi, lemon essential oil, spearmint leaf powder, rosemary leaf powder and lemon myrtle leaf powder to create a bright, refreshing and naturally flavourful cup.
“Matcha is one of the most exciting growth stories in tea, but until now the category has often felt exclusive or intimidating to new consumers,” said Elle Barker, CMO, UK & Ireland, Lipton Teas and Infusions. “With Pukka Matcha, we're combining organic, ceremonial-grade matcha with 25 years of herbal expertise to create a line-up that's both delicious and accessible.”