Pringles and Cheez-It have partnered with Bestway, Booker and participating buying groups to give convenience retailers the chance to win VIP cricket hospitality, as the brands look to drive snack sales ahead of a summer packed with major sporting events.
The new prize draw offers 10 pairs of tickets to matches at Emirates Old Trafford, including five pairs for VIP England fixtures and five pairs for Vitality Blast T20 games. Winners will receive access to The Century Lounge hospitality area, with benefits such as complimentary food and drink, premium seating or balcony views, and a live DJ. Selected England match winners will also enjoy a meet-and-greet with a cricket legend.
Retailers can enter by purchasing two cases of qualifying price-marked pack formats – one case of Cheez-It 65g PMP and one case of Pringles 70g PMP – from participating wholesalers. One entry is awarded per qualifying purchase, with entry completed via QR code or the online entry site. The competition is open now and closes on 31 March 2026.
The promotion is designed to help retailers capitalise on the strong link between sport viewing occasions and snacking, while encouraging stock-up of PMP formats, which remain key impulse drivers in convenience.
Evie Pickering, assistant brand activation manager at Pringles, said: “This promotion is all about rewarding retailers and helping them score big. By stocking both Cheez-It and Pringles, they can grow their snack sales while also being in with the chance to win a truly memorable VIP cricket experience.”
Both brands said their single-serve formats are well suited to on-the-go consumption and at-home match viewing, helping retailers maximise sales during the cricket season.